Softwise builds mobile apps, SaaS platforms, CRM systems, and ERP integrations for clients in the United Arab Emirates. The work is done by 20+ in-house developers covering iOS, Android, data, and AI, with no subcontracting, delivered remotely from the head office in Tunis in English, French, or Arabic. The UAE is one of the markets behind Softwise's 100+ delivered clients, alongside Tunisia, France, Saudi Arabia, and Canada.
The same catalogue as every other market, delivered by the same in-house team of 20+ developers.
SaaS platforms covering authentication, roles, billing, dashboards, and the multi-tenant architecture underneath them. Taking over a product another vendor started is normal work here: the first step is an audit of the code and infrastructure to decide what survives, because salvaging working modules is cheaper than pride.
Native applications built by in-house mobile engineers who also handle store submission, review responses, and the fixes that follow a release. Swift for iOS and Kotlin for Android, so the app behaves the way each platform expects.
ERP integrations, custom CRM builds, and Salesforce or HubSpot wired into the systems around them. Data engineers sit on the same team as the application developers, so the integration is architecture rather than a patch added at the end.
Proof from the market itself: a platform that was failing under its own customers, and what replaced it.
A recruitment startup in Dubai matching companies with vetted candidates. The founding team had a vendor build the first version fast. It won real customers, which is exactly when it started failing: timeouts on candidate search, a shared login for all admin roles, and a schema nobody could extend.
Search holds under load, outages stopped, new features shipping again within weeks of engagement start
Strangler-pattern migration, module by module, reversible cutovers
Working with us
Languages, hours, and travel, stated plainly rather than implied.
Delivery in English, French, and Arabic. Requirements, reviews, and day-to-day questions run in the language your team works in, with the same engineers who are building the product.
Dubai runs three hours ahead of Tunis. Delivery is aligned to Gulf working hours, so calls, reviews, and answers land inside your working day rather than a message behind it.
Remote by default, with travel to your location when a project calls for it. One office, in Tunis, and no office in the Emirates.
Yes. The UAE is one of the markets Softwise has delivered in, out of 100+ clients across Tunisia, France, Saudi Arabia, the UAE, and Canada. Delivery is remote from the head office in Tunis, in English, French, or Arabic, with travel to the Emirates when a project calls for it.
Yes. The first step is an audit of the code and infrastructure to decide what survives, because salvaging working modules is cheaper than rebuilding out of pride. A full rebuild is only the right answer when the audit proves it. Softwise has done exactly this for a Dubai recruitment platform.
Yes, with a strangler-pattern migration. A routing layer sends each module's traffic to either the old system or the new one, and modules move across one at a time with every cutover reversible within minutes. The old system keeps serving whatever has not moved. Customers never see a migration.
Yes. Softwise delivers in English, French, and Arabic, and a bilingual interface is scoped as part of the build rather than treated as a translation task added at the end. Day-to-day communication can run in Arabic or English with the same in-house engineers who are writing the code.
Dubai is three hours ahead of Tunis, so most of a Gulf working day overlaps. Softwise aligns delivery to Gulf working hours, which keeps calls, reviews, and questions inside your working day instead of a message behind it. Time-sensitive releases are scheduled in your hours, not ours.
No. Softwise has one office, in Tunis, Tunisia, and no UAE entity, trade licence, or local phone number. Delivery is remote, in English or Arabic, with travel to the Emirates when a project calls for it. The same in-house engineers who build the product are the ones you work with.
The same in-house team delivers all five.
Native iOS and Android from developers who ship them weekly. Store release and post-launch fixes included.
Read more →/002/Auth, billing, dashboards, and an architecture that survives your next 10x in users. Shipped in tested increments.
Read more →/003/Data engineers on the same team as the app developers. The integration is designed in, not bolted on.
Read more →/004/Custom CRM builds, and Salesforce or HubSpot wired into the systems your team already uses. Your pipeline and your product data stop disagreeing.
Read more →/005/We automate what your people repeat, then add AI where it moves a number you already track.
Read more →